Easy $$$ Made in These Stocks | August 2026
Summary
Luke advocates for a disciplined, long-term investing approach that prioritizes value over short-term trends and hype. He stresses the importance of identifying fundamentally strong companies when they are trading at a significant discount and accumulating shares over multiple years, often during periods of widespread negative sentiment. Luke uses past successes like Google and Palantir to illustrate how this strategy allows investors to build substantial positions before a stock experiences a significant run-up, which can take two to four years. He advises against judging investments by daily, weekly, or quarterly performance, as this mindset aligns more with trading than long-term investing and can lead to failure. Prudent investing, according to Luke, means avoiding stocks when they are "hot" and instead "loading up" when they experience a downturn.
Luke mentions the following stocks:
Mentioned Stocks
Reasoning: Luke considers Amazon an incredible company and "still cheap," even after a significant post-earnings pop. He states he will not be adding as heavily as when it was below $200 or in the $200-$250 range, but he is "extremely bullish" and happy to "continue to add" "a few bonus shares here and there" on any short-term weakness. He views Amazon as still "undervalued a little bit" and the next stock to experience a major run after Google.
Reasoning: Luke expresses long-term bullishness on Meta, being highly impressed by its earnings and believing CEO Mark Zuckerberg has rectified past "stupidity" regarding the metaverse. He sees a clear vision, effective monetization strategies, and substantial internal savings contributing to profits. Despite anticipating a "rough year" due to ongoing capital expenditure, Luke views Meta's roadmap as the most coherent among the Magnificent 7 and is "definitely continuing to add" shares on any stock weakness.
Reasoning: Luke previously recommended buying SoFi "like crazy" when it dipped under $10, which led to a surge to over $30. He notes that investors who bought around the $9 mark are still up almost 100% in just over a year. Luke currently anticipates adding "a few more shares," but he explicitly states that he doesn't know how much longer SoFi will remain on his buy list, as he expects its valuation to soon enter "stretch territory" if positive momentum continues in the second half of the year. He clarifies that a future run to $32 would be fundamentally much stronger than its previous peak.
Reasoning: Luke mentions Palantir as another stock that he bought for years before it saw a big run-up, similar to Google. This exemplifies his long-term strategy of accumulating undervalued assets during periods of low sentiment.
Reasoning: Luke bought Google stock when the sentiment was overwhelmingly negative and the bear case ("search is dying") was prevalent. He noted that earnings consistently showed double-digit growth in search, proving the negativity wrong. He accumulated a massive position over years, including in the mid-$100s, before the stock experienced its significant run-up, which led to over 40% gains in just over a year for those who bought later.
Reasoning: Luke references JPMorgan as an example of a stock that was "beaten down for no real good reason," providing years for investors to add to their positions before experiencing "stupid moves" upward. This aligns with his core long-term investment philosophy.
Reasoning: Luke mentions Goldman Sachs alongside JPMorgan as a stock that was undervalued and allowed long-term investors to build positions over years, eventually leading to significant gains. This reinforces his strategy of buying during periods of irrational negativity.