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Why I'm Buying More Amazon - Full Earnings Analysis

Daniel PronkJul 31, 2026

Summary

Daniel provides a comprehensive breakdown of Amazon's Q2 earnings, highlighting a 20% year-over-year revenue growth to an $800 billion annualized run rate. He emphasizes the 37% growth in AWS and 26% growth in advertising as key drivers of the market's 15% positive reaction. Daniel addresses concerns over negative free cash flow by explaining that the $173 billion in trailing 12-month capital expenditures is yielding a high ROI of 20% to 28%, with server equipment typically breaking even in under three years. He views Amazon as a massive technology ETF due to its diverse and accelerating growth initiatives.

AMZN: Daniel maintains a highly bullish stance on Amazon, citing the "exploding" backlog of $496 billion in remaining performance obligations as a primary reason for continued investment. He highlights the success of proprietary hardware, noting that the chips and AI businesses have both surpassed $25 billion annual run rates with triple-digit growth. Daniel values the stock using a price-to-operating-cash-flow multiple, noting it currently trades at 18x, which is significantly lower than its historical median of 25.3x. He provides a DCF-based fair value of $371 and predicts a future stock price of $500 by the end of 2028, even using conservative growth estimates.

Mentioned Stocks

AMZN
Sentiment: BUYAction: RECOMMENDED

Reasoning: Daniel points to the massive reacceleration in AWS (37% growth) and the advertising business (26% growth) as evidence of business strength. He argues that the stock is undervalued at 18x operating cash flow, well below the historical average of 25x. Daniel also highlights the 20-28% ROI on capex and sets a fair value price target of $371 with a long-term prediction of $500 per share by 2028.

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