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Should Investors Buy Pepsico Stock Instead of Coca-Cola Stock? | PEP Stock vs. KO Stock

Parkev Tatevosian, CFAJul 23, 2026

Summary

Parkev provides a financial comparison between Coca-Cola (KO) and PepsiCo (PEP), noting that Coca-Cola is trading near its 52-week high while PepsiCo is near its 52-week low. Parkev explains that while PepsiCo is a larger company by revenue ($97 billion vs. $50 billion) due to its snack division, Coca-Cola is significantly more profitable. Coca-Cola's operating profit margin of 31.83% is more than double PepsiCo's 15.5%, and Coca-Cola has shown consistent margin improvement over the last decade whereas PepsiCo has remained relatively flat.

Parkev highlights that both companies possess a strong Return on Invested Capital (ROIC) relative to their Weighted Average Cost of Capital (WACC), which is a key indicator of shareholder value creation. Parkev notes that the valuation gap between the two has reached a historic high, with Coca-Cola trading at a forward P/E of 23.6 and PepsiCo at just 15. While Parkev rates both as a buy, Parkev ultimately leans toward PepsiCo as the better choice for new capital today due to its extreme undervaluation compared to its calculated fair value.

**Coca-Cola (KO):** Parkev describes this as a high-performing business with a 17.3% ROIC and a fair value estimate of $95.51 per share. Parkev notes the stock is currently trading around $82, which offers upside despite being near its 52-week high. Parkev emphasizes its strong relationships with away-from-home channels like McDonald's and Disney as a competitive advantage.
**PepsiCo (PEP):** Parkev identifies PepsiCo as the preferred pick between the two because it is trading near its 52-week low of $134 with a calculated fair value of $219. Parkev points out that the current forward P/E of 15 is the lowest it has been in a long time. Despite some questions regarding supply chain and brand management, Parkev believes the massive discount makes it a highly compelling investment.

Mentioned Stocks

KO
Sentiment: BUYAction: RECOMMENDED

Reasoning: Parkev rates Coca-Cola as a buy due to its industry-leading operating profit margins (31.83%) and solid ROIC (17.3%). Parkev calculates a fair value of $95.51 per share, suggesting significant upside from the current price of approximately $82, even as the stock trades near its 52-week high.

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PEP
Sentiment: BUYAction: RECOMMENDED

Reasoning: Parkev selects PepsiCo as the top pick between the two giants because it is trading at a historically wide discount to Coca-Cola. With a forward P/E of 15 and a stock price of $135 near its 52-week low ($134), Parkev calculates a fair value of $219, indicating the stock is significantly undervalued.

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