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Should You Buy SoFi Stock Before the Huge Investor Update?

Parkev Tatevosian, CFAJul 18, 2026

Summary

Parkev provides an analysis of SoFi ahead of its July 29, 2026, earnings report, maintaining a bullish stance on the company. Parkev emphasizes that SoFi's recent 43% revenue growth and the addition of 1.1 million new members demonstrate a superior customer value proposition. Parkev notes that traditional banks are cutting back on physical services, giving digital-first platforms like SoFi a structural advantage in customer acquisition.

However, Parkev highlights several risks, including the 'fickle' nature of the third-party loan platform and a 20% year-over-year share dilution that has frustrated investors. Parkev is particularly concerned about SoFi's high exposure to personal loans, which make up over 50% of the loan book and carry higher default risks compared to student or home loans. Parkev prefers the rapid growth in the home loan segment due to its lower risk profile.

Regarding valuation and strategy:

SOFI: Parkev has rated this stock as a buy since it fell to around $18.00 per share. Parkev currently calculates a fair value of $19.80 using a discounted cash flow model, suggesting the current price of $17.50 is undervalued. Parkev suggests that new investors consider a 50/50 allocation strategy (buying half before and half after earnings), while existing shareholders should lean toward a 25/75 split to mitigate downside risk.

Mentioned Stocks

SOFI
Sentiment: BUYAction: RECOMMENDED

Reasoning: Parkev maintains a buy rating because SoFi is trading at a forward P/E of 21.5, which Parkev considers cheap. Parkev calculated a fair value of $19.80 using a discounted cash flow model, while the stock currently trades at $17.50. Parkev argues that everything below $18.00 per share represents a good entry point. Parkev highlights SoFi's 43% revenue growth and strong member expansion as signs of a superior customer value proposition compared to traditional banks. While Parkev acknowledges risks such as 20% share dilution and high exposure to personal loans, Parkev believes the long-term potential remains strong.

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