7 Stocks to Buy & Hold Forever‼️

Financial Education•Mar 17, 2026

Summary

Jeremy presents a list of seven 'buy and hold forever' stocks, emphasizing companies with business models that can remain relevant for decades. His thesis centers on identifying market leaders with strong moats, proven leadership, and the ability to reinvest capital effectively. He specifically highlights the importance of looking past short-term spending cycles, such as heavy investments in AI, to focus on long-term profit ramps.

Amazon (AMZN): Jeremy emphasizes that Amazon is a dominant force in e-commerce and cloud computing through AWS. He notes that the current P/E ratio is historically low, making it a 'dirt cheap' entry point compared to past valuations. Furthermore, he predicts that AI investments will eventually lead to massive profit ramps similar to previous investment cycles in logistics.

SoFi Technologies (SOFI): Jeremy describes SoFi as the primary banking platform for younger generations like Millennials and Gen Z. He appreciates the 'asset-light' business model where the company sells loan portfolios to manage risk and maintain flexibility. He believes SoFi has the potential to grow from a $22 billion market cap to eventually rival traditional banking giants like JP Morgan.

Meta Platforms (META): Jeremy views Meta as a core long-term holding due to its unparalleled reach of over 3 billion users across its family of apps. He highlights Mark Zuckerberg's young age and proven track record of pivoting the company successfully through different technological eras. Jeremy also notes that AI is already driving revenue growth by increasing user engagement and ad efficiency.

Nike (NKE): Jeremy argues that Nike’s massive marketing spend creates a brand moat that competitors like Lululemon or Under Armour cannot match. He points out that the stock currently offers a 3% dividend yield and describes it as a 'steel deal' for long-term investors at current prices. He expects Nike to remain globally relevant for decades due to its focus on product innovation and elite athlete partnerships.

E.L.F. Beauty (ELF): Jeremy highlights ELF Beauty's success in achieving 'critical mass' by offering high-quality cosmetics at affordable price points, typically under $15. He mentions his long-term personal ownership and suggests that any price under $100 is an excellent entry point. He projects strong growth fueled by acquisitions like Notorium and the brand's expansion into the skincare market.

Celsius Holdings (CELH): Jeremy compares Celsius to the early success story of Monster Energy, noting its aggressive expansion in the U.S. and massive international potential. He points to the strategic partnership with Pepsi as a key catalyst for distribution and long-term stability. He believes Celsius has reached the necessary scale to maintain brand relevance and high performance for years.

Mentioned Stocks

NKE

Sentiment: BUYAction: RECOMMENDED

Reasoning: Jeremy considers Nike a 'one of one' brand due to its massive marketing budget and athlete roster. He sees the current 3% dividend yield as attractive and calls the stock a 'steel deal' at $54.

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CELH

Sentiment: BUYAction: RECOMMENDED

Reasoning: Jeremy sees huge international growth potential for Celsius. He believes their partnership with Pepsi and the acquisition of Rockstar assets position them as a long-term winner in the energy drink space.

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AMZN

Sentiment: BUYAction: RECOMMENDED

Reasoning: Jeremy notes that Amazon is currently trading at a historically low P/E ratio, describing it as 'dirt cheap.' He highlights the massive growth potential in AWS and advertising, predicting net margins will rise to 20% in the long term.

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