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SoFi Is Finally Moving! Here's What Changed

Couch InvestorMay 29, 2026

Summary

Couch Investor analyzes the recent surge in SoFi's stock price, attributing the movement to a combination of macro factors and company-specific news. He points out that market probabilities are shifting toward a scenario with no further rate hikes, which historically benefits growth-oriented fintech companies like SoFi. Additionally, he highlights the significance of Jamie Dimon mentioning SoFi as a serious competitor and the launch of SoFi USD, the first stablecoin issued by a US national bank, as a major step in bridging traditional banking with digital assets.

Couch Investor maintains a bullish outlook on the company's fundamentals, dismissing common criticisms regarding marketing expenses and dilution by pointing to earnings-per-share growth that outpaces those concerns. He suggests that a market rotation might be underway, as evidenced by significant gains in various software and tech stocks. Regarding price targets, he explicitly mentions that his Discounted Cash Flow (DCF) analysis places SoFi's fair value at $22 to $23, suggesting significant upside from the current $18 level.

SoFi (SOFI): The stock has recently moved above $18, and Couch Investor believes it is still far from its fair value of $22 to $23. He emphasizes the advantage of SoFi’s banking license, which allows it to issue regulated products like SoFi USD that crypto-only platforms cannot easily replicate. He encourages investors to look at the business's increasing profitability rather than focusing on short-term price fluctuations or dilution concerns.
Rubric (RBRK): This stock is currently closing in on $80 per share and is described by Couch Investor as being in overbought territory. It is trading well above its 200-day moving average as it approaches its upcoming earnings report. He notes that while the momentum is strong, the stock is trading at a significant premium.
Robinhood (HOOD): The stock has jumped back above $93 per share, fueled by the announcement of new AI agentic features and the introduction of Trump-related accounts. Couch Investor views this as part of a broader trend where smaller, agile fintech players are successfully taking market share from legacy banks. He notes the stock's 10.3% rise as a sign of strong current momentum in the fintech sector.

Mentioned Stocks

SOFI
Sentiment: BUYAction: RECOMMENDED

Reasoning: Couch Investor believes the fair value of SoFi is between $22 and $23 per share based on a DCF analysis. He views the bank's expansion into stablecoins (SoFi USD) and its superior growth compared to traditional banks as major catalysts, noting that the stock is still trading at a significant discount to its long-term potential despite being above $18.

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RBRK
Sentiment: HOLD

Reasoning: Couch Investor notes that Rubric is approaching $80 and is currently overbought, trading well above its 200-day moving average. He advises caution ahead of their earnings report next week due to the current high premium.

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HOOD
Sentiment: BUY

Reasoning: Couch Investor highlights the strong momentum taking the stock above $93, driven by new AI features and strategic account announcements. He views Robinhood as a key player in the trend of smaller fintechs taking market share from legacy banks.

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